HORNIT is more than just a band Its a Brand
Whats in the name?
In a market where consumers are barraged by advertising and marketing campaigns delivering an onslaught of lifestyle and fashion messages, a brand name is a powerful weapon. Brands have become an increasingly significant factor in apparel and footwear. Many consumers have less time to shop and are spending their disposable income more carefully. Established brand names, with their quality image, make the shopping experience easier and faster for consumers. For manufacturers, brands build consumer loyalty, which translates into repeat business.
HORNZUP and its trademarks are a competitive advantage in itself and staked their claim prior to the hand sign symbol well before claims by Gene Simmons that he created the hand gesture known as "Love" Come on Gene, really? The name is attached to the Rock n Roll lifestyle through the pervasive hand sign of a fist with the index and little fingers extended to create the "Horns Up" gesture. Any particular demographic of customers are familiar with the gesture and it allows entry into different segments of the industry.
The HORNZUP strategy is to aggressively develop and market a full range of items, including mobile apps.